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Live interactive personalized skills...
Overview
MiDigiWorld is an online live interactive learning platform for varied age groups.
The vision is to create an extraordinary learning experience with live sessions delivered by professionals and celebrities who are the best in their field.
MY ROLE
I led the design team consisting of 4 designers working on ideating early concepts, running design sprints, presenting regularly to leadership, and delivering final assets for production.
I worked with multiple cross-functional teams that included 3 product managers from Midigiworld, 8 engineers, leads from Content, Legals, Comms, and Product Ops.
TIMELINE
June 2020 - August 2021
DELIVERABLES & TOOLS
Mobile app, Web app, Dashboard
CLIENT
Midigiworld is a wholly-owned subsidiary of Indiashoppe Ltd, a largest e-commerce website from India
PROBLEM
During COVID, people couldn't go out to learn or achieve goals due to isolation. They also didn't want to spend too much time on one thing, making quick and efficient learning solutions essential. This posed a challenge for platforms to meet these needs effectively.
SOLUTION
Midigiworld addresses the problem by offering a platform where people can learn new things and achieve accomplishments without investing excessive time. Furthermore, users can engage in one-to-one chats with experts to gain additional knowledge.
DESIGN PROCESS - USER INTERVIEWS
To better understand the pain points of users, we conducted semi-structured interviews of 8 learners remotely on zoom calls, ranging from people without experience using paid learning platforms to frequent users.
The Midigiworld team recruited these learners with four designers, and I facilitated the interviews.After transcribing interviews, three important themes have been identified.
1. Lack of interaction with the experts
2. Non-availability of short-term live session
3. Show off learnings and experience to get an internship or job
COMPETITOR ANALYSIS (SECONDARY RESEARCH)
HIGH-FIDELITY DESIGNS IN A STRUCTURED WAY
After forming a good idea of what needs to include to make online experiences better for learners, it was time to design.
I started by looking at the final requirement sheet given by the Midigiworld team and after having discussed it with every stakeholder. Once they’ve signed up from home, the learner can navigate to courses, chat, and explore other features.
Moreover, we centered our biggest decisions around:
1. How to let learners know about the one-to-one chat features with experts
2. How to ensure short-term courses are visually easy to access
3. How to help learners know about their accomplishments by giving them certificates
IMPACT AND OUTCOME
What value Midigiworld has experienced?
22k
Registered learners developing their skills from the best in their domain
300+
Combination of full time and part time tutors delivering live classes
180
Live sessions for learners on a daily basis through their annual subscription
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